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Archive for July, 2012

AOL says 25% is the new 33%

Thursday, July 19th, 2012


While feeding my car addiction with multiple daily check ins to my favorite car sites I picked up on a mistake from a news article posted on Autoblog.com that really annoyed me.  I can look past the horrendous & frequent grammatically mistakes made by the “writers” at Autoblog.com, owned by AOL Inc, since I’m no saint.  However this one really irked me.  Why you (may not) be wondering? I’m a numbers person.

The article points informs the reader that Land Rover is ramping up production of their Evoque from 750 to 1,000 units per month.  The author, George Kenndy’s (btw – the sudo name is not working) incorrectly calculated percentage increase by dividing the difference by the new production number (1,000) instead of the original (750).  In case you’re curious the  correct calculation is (1000-750)/750 = 33.33%.

I and should look past this since we’ve all done this.  However if you take this simple mistake and compound it over an over again perhaps it helps explain how AOL lost $99 billion dollars.  You may not know this but AOL and TimeWarner had a little history together and  it was a rough break up.  I wonder…could George calculate the % loss between AOL’s market value peak and present value.  Just in case he’s reading here is a fee webtool to double check your work.

One last note, I saved a PDF of the article in case George fixes mistakes.